What this covers
Understanding a market before entering it
- Market and customer research
- Competitor and pricing analysis
- Assessment of new markets
- Identifying target customers
- Developing a market entry approach
- Identifying potential clients, distributors and partners
When companies ask for this
Typical situations
- 01
You are considering a new country or region and need to know whether demand exists.
- 02
You want to understand how competitors position and price similar offers.
- 03
You need a list of potential distributors or clients to approach.
- 04
You have a product and need a realistic approach for entering a market.
How an assignment can be organised
Defined assignment
A market study or partner long-list, with the research questions, sources and format agreed in advance.
Ongoing support
Continued identification and qualification of potential clients and partners as you enter the market.